The condition of the industry today is such that industries are rapidly becoming aware of the need to reduce their equipment capital expenditure more than even before. It has been shown that quality equipment not only increases the productivity, but the potential cost savings and service life adds to its value. The task to educate foreign industrial customers on the superior quality of our product service will be achieved through Internet and direct mailing marketing. This marketing method is absolutely essential to the success of our business, because of the value-added sale that the company will encounter.

AEG is planning to encourage as the apparent leader in the trading business of selling used and surplus American-made equipment to foreign companies mainly over the Internet. AEG Internet business set-up provides the worldwide customers with direct links to its web site. The web will enable AEG to do one-to-one marketing with customers and know what customers want, and offer them personalized services. The business concept is to provide low prices, brand name selection, and better customer service.

Many brand name American companies are hesitant to announce the fact that they have surplus equipment for the fear that it will result in adverse effect on new product marketing and antiparade of buyers wasting their time. AEG will take the hassle, by seller buy off, turning surplus equipment into cash with the least amount of inconvenience to the seller.

The present activities of equipment trading is mainly by multinational companies exporting brand new equipment to their branch offices located in emerging markets. This is primarily due to the high cost of brand new American equipment. AEG will act as a new American equipment "Clearing House".